How many times have you sat in your office and wondered how you can get more customers through your doors or for clients to be calling your phone non-stop? Be honest with yourself.
If you were honest with yourself, you'd obviously say yes! Everyone wants more clients. More clients equals more money. But if it was easy, anyone can do it, am I right? Just like we call plumbers to come fix complicated problems in our washrooms, us business owners need the help of a marketer to fix the problem of not having enough customers.
So what kind of marketer should one look for? Look, anyone can put an ad in a newspaper. You don't need a marketing team for that. Plus, people naturally skim past the ads so that's money down the drain. TV ads are too expensive and people walk away from the TV or change the channel once the commercials come on. And radio ads... it's worse than TV ads. When's the last time you didn't switch the radio station when the ads rolled on?
What your business needs is internet marketing! Internet marketing is fantastic because it's cost-effective and it's targeted traffic coming to your website. Imagine this, when a company plays an ad on the radio, how many of those people actually care and how many people are potential clients? It's way too general of an audience! What if I told you that internet marketing is nearly 100% spot on precise with potential buyers and an appropriate audience?
This is where search engine marketing comes into play. Whenever you look for something on Google, do you ever wonder how the top results get there? In 99% of cases, those websites got up there through the help of an internet marketing firm. Not just any internet marketing firm, but one that specializes in SEO. For instance, I'm from Abbotsford and there's an SEO company called Green Up Media and they did a fantastic job with my websites and skyrocketed my earnings.
So let's say someone types in Google or Bing, "dog training Abbotsford". Those people who are searching those terms are already sold. They are looking for a dog trainer and whoever is in 1st place is most likely to get clicked. If their website is fantastic and is optimized for conversions, they will get a customer that doesn't need to be convinced. That customer is holding money in their hand and looking for someone worthy to give their money to.
That's the power of internet marketing! So if you're a business owner, I recommend you get started before your competition does, but in most cases, they already have.